AGENTIC COMMERCE · CONSUMER AGENTS
The next billionstarts with the customer.
AI agents could change how we buy. Liquid Demand explores how individual needs can become demand that can be negotiated and traded. A new perspective on the future of commerce.
A concept by Stefan Wenzel.
Presented at A!-Day Munich, 8 October 2026.
When demand
moves the market.
Today, sellers list what they have to sell. Customers search, compare and buy. What happens when a personal AI agent knows the need before you even start searching?
Liquid Demand The concept
The agent turns your needs and preferences into a clear brief. With your approval, it can negotiate terms and pool matching demand within the limits you set.
Demand Exchange A possible next stage
Demand agents and supply agents could meet on a shared exchange. Suppliers would bid to fulfil committed demand, competing on price, timing and logistics.
The next billion starts with the customer.
Consumer agents and the reversal of e-commerce
A!-Day Munich · 8 October 2026 · 30 minutes · In English
First presented at A!-Day Munich, this keynote explores how consumer agents could shift commerce from selling available stock to organising customer demand. What would this mean for retailers, brands and platforms?
- 01Who holds the customer’s mandate?
- 02How can individual needs become demand that can be negotiated and traded?
- 03What new business models could this enable?
Stefan Wenzel
Digital commerce pioneer, adviser, author of Agentic Commerce, keynote speaker and podcast host.
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- LANGUAGES & AVAILABILITY
- German and English · Available worldwide